It’s Different Now

As a follow-up from my previous post, take a look at this amazing campaign coming out of Vancouver. Unlike the Queensland campaign, this effort is open and honest about the reality of living with HIV today. It presents HIV testing as a personally and socially worthwhile thing to do, and situates that action within a broader framework of ultimately stopping HIV.

Australian HIV organisations can’t even make up their mind whether or not to accept the evidence about treatments as prevention, while the rest of the world embraces our first real chance to actually end HIV infections with innovative campaigns like this.

With all the talk about how our HIV response will look at the 2014 International AIDS Conference in Melbourne, this video shows just how far behind the curve we are.

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