Everybody hurts: TAC at 20

It’s 20 years tonight since the first shock TV advertisements by Victoria’s Transport Accident Commission were aired. Visitors from overseas are often surprised at the brutality of these adverts, which have been credited with a 50% reduction of the Victorian road toll over the last two decades.

This montage will be screened tonight at 8:30pm on all free-to-air channels in Victoria. It’s quite graphic in parts but gives an indication of the types of campaigns that have been run.

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