How to get your press release noticed

If you sit in the media centre at the International AIDS Conference, you are subjected to an unrelenting stream of people coming by and placing a press release or media advisory in front of you, while timidly whispering, “Press conference at 1pm on bal bla bla.” It happens on average avery 5–10 minutes and consequently most of the journos ignore them.

The MOSOTOS people have a better approach.